
Like everyone, we have a variety of dental care products in the house, including the one to the right,
Crest Whitestrips, which are--as everyone probably knows--teeth whitening strips that fit on your teeth--basically you stick them on, let them sit there for a while, and then peel and toss. Bam. Whiter teeth.
They're neat, they do work well, and they fit, but what struck as a...little different was the Advanced SEAL with SEAL all in caps, and the three very succinct lines: Form fit. No slip. Clean removal.
And this started me thinking that if Navy
SEALs did marketing, they'd jump on lines like these. These are damn good lines: Form fit. No slip. Clean removal. They apply to the SEALs themselves. In fact, thinking further--perhaps a little too far, if you were charged with doing some subtle advertizing for Naval Special Warfare, wouldn't it be interesting to see if you could infiltrate the marketing departments of some of the world's top corporations and get them to sell your message?
There's a book in there somewhere. Maybe a comedy...
.
http://www.whitestrips.com/whitestrips-products/whitestrips-advanced-seal-details.jsp
http://www.seal.navy.mil/seal/
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